Louisiana Eye & Laser

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BACKGROUND

Louisiana Eye & Laser believes in providing its patients with state-of-the-art eye care in a warm and caring environment. The practice specializes in the diagnoses and treatment of eye diseases and various eye surgeries, including advanced laser-assisted cataract removal with premium lens implants, LASIK laser vision correction, minimally invasive glaucoma surgery (MIGS) and much more.

They offer an array of other services to assist patients with almost any eye problem they may be experiencing. In addition to performing comprehensive diagnostic testing and specialized surgical procedures in its pristine Eye Care Center, Louisiana Eye & Laser provides routine eye exams, contact lens fittings, and aesthetics.

CHALLENGE

Louisiana Eye & Laser wanted to share important information with patients about common eye care issues and how the practice’s world-class state-of-the-art medical procedures can help. The team needed to capture these stories and tell them in a way that resonated with patients.

SOLUTION

Toucan worked alongside the Louisiana Eye & Laser marketing team to create a series of videos in which the practice’s ophthalmologists walked a patient through the symptoms, diagnoses and solutions for everyday eye problems. From cataracts and dry eye disease to glaucoma and multi-focal lenses, these doctors are giving patients a glimpse into what it’s like to live with these issues, while helping them make a decision about choosing an expert ophthalmologist.

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