In this episode of Briefly, we sit down with Kelsey Scram, Director of Marketing & Innovation for the Jefferson Parish Economic Development Commission (JEDCO) to discuss goal-setting, experimenting with various marketing tactics, what it’s like to work with and promote a network of local businesses and organizations as well as the excitement of helping entrepreneurs through events like the JEDCO Challenge.
About Kelsey Scram
Kelsey Scram serves as the Director of Marketing & Innovation for the Jefferson Parish Economic Development Commission (JEDCO). JEDCO, an Accredited Economic Development Organization, is the economic development arm of Jefferson Parish charged with attracting, growing and creating new businesses within the parish. Kelsey oversees all aspects of JEDCO’s marketing approach. She handles all media outreach, advertising campaigns, social media content, and event implementation for the organization. In 2013, Kelsey spearheaded the launch of the first-ever Jefferson Parish-based pitch competition for local entrepreneurs. Held during New Orleans Entrepreneur Week, the JEDCO Challenge has become a premier event for the economic development organization. Kelsey has been with JEDCO since May 2012. Before joining the JEDCO team, she was a television reporter and fill-in anchor for NBC33/Fox44 in Baton Rouge. She currently serves as the co-chair for the Jefferson Chamber Young Professionals organization. Kelsey is also a 2014 graduate of Leadership Jefferson and a Jefferson Chamber board member. Kelsey graduated from Syracuse University with a degree in Broadcast Journalism.
Take a listen below, subscribe to the show and look for Briefly in the Apple Podcasts app, iTunes, Spotify, Google Play, Stitcher or wherever you get your podcasts. Comments are welcome! Drop us a line in the comments, tweet at us at @toucanads or shoot us an email at hello@toucanadvertising.co.
