TradeWinds Towing

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BACKGROUND

With three decades of experience in the towing industry, TradeWinds offers customers responsive, hands-on management and safe delivery of their cargo. They believe in anticipating problems, not reacting to them. TradeWinds provides a diverse range of towing services, including Ocean Towing, Marine Construction and Dredging Support and Rescue Towage and Marine Salvage. The company operates in the U.S., South and Central America and the Caribbean, serving the petrochemical industry, marine construction, shipyards, heavy lift, engineering firms and more.

CHALLENGE

As a business-to-business company renowned for its history, family, expertise and decades of maritime experience, TradeWinds knew that it was time to elevate the brand’s look and positioning. Despite years of word of mouth and a reliable network of trusted partners, the core team at TradeWinds made the decision to invest in marketing the brand for the long-term.

SOLUTION

TradeWinds hired toucan to write, design and develop a beautiful new website in partnership with Decubing that accurately told the family story and took users on a journey through the brand’s towing philosophy, services, fleet and experience.

The result is an online experience that serves to attract potential clients for years to come.

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